I also will talk about one of the best ways to do this for our industry and that's "Pain Avoidance".
People are massively motivated to avoid pain and people will avoid much MUCH faster then they will seek pleasure. So.. how do we use this to persuade our clients and candidates.........
Emotions
Yes. People are persuaded by EMOTIONAL reasons and then they will try to back up their decision and prove it was logical. Yes, they really bought that rolex for prestige and not because it's so well made (even though it is well made)Simply put and clinically proven.....People buy for emotional reasons… but they justify it with logic!