LinkedIn Xtreme Mastery Workshop-Recorded

LinkedIn Xtreme Mastery Virtual Workshop

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syllabus

Session 1-Overview, Strategy & LinkedIn Premium Key tools

75 Minutes

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linkedin-puzzlesmallDetermining your overall strategy & four key strategic pillars

LinkedIn Site key statistics

What you get and why you need to upgrade

The four most valued features on LinkedIn

the four areas LinkedIn has been most helpful to users

Plan comparisons

How to take advantage of all of the hidden Premium bells and whistles and other “hidden” features

“LinkedIn Recruiter” -What do you get above the Premium accounts

All Premium Features Explained in-depth & How to maximize their usage:LI_PREMIUM

*InMail
*More Search Results
*Premium Search Filters
*Advanced Search
*Expanded Profile Views
*Who viewed your profile expanded visibility analytics
*Saved Search Alerts
*Getting Introduced
*Names of 3rd Degree connections
*Reference Search
*Unlimited Incoming Mail

SESSION 2-The Profile That Wins Business & Attracts Candidates

90 Minutes

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linked_in_profilebuttonLearn the secret behind how LinkedIn ranks your profiles and keywords!

Understanding LinkedIn Keyword Algorithms to show up at the top of their search results often!

The Top 3 Criteria LinkedIn uses to Rank you and exactly how

What areas of the profile rank higher than others

What areas don’t rank at all

How you need to use LinkedIn DIFFERENTLY than Google

Using the right settings as a recruiter with SEO secrets to get found

Where you should be putting in the right keywords

How to completely re-arrange your profile for the most effectiveness & impact

Understanding all of the new tools and add-ons that LinkedIn provides to make your profile POP!

See what you summary page is missing and how to use it to drive more clients and candidates

Recommendations & Endorsements-Strategic use and how to arrange for maximum impact

How to massively increase your profile and company visibility

Understanding and using the Media Features and Projects sections

Learn how to truly shamelessly promote yourself

How to use LinkedIn to overcome ALL of your marketing objections

Learn about hidden features in your profile that you never knew were there!

SESSION 3-Making & Growing Your Connections and Your Reach

90 Minutes

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connectingsmallHow to really Truly maximize and approach your connections to over 2,000 QUICKLY

Where to find your connections and how you should be making contact!

Connection secrets through the LinkedIn Groups

Compelling Messages that work and get you real connections

How to avoid getting locked out or blocked and how to maximize your 3,000 invitation limit

Crafting & Using Word docs to automate your connections and follow-up and other marketing tips

Organizing & Maximizing your Network

How to Segment and Organize all of your connections & Prospects!

How To Take Advantage of the “Profile Organizer” in depth

Creating tags and saved profiles in detail

Detailed use of the notes and comments functionality

Learn to use LinkedIn like Your CRM/ATS

Tips to hide unnecessary connections from ever showing up while still remaining connected

See how and why you need to Export and use your connections via 3rd party Email service Providers

Linking & Syncing your mobile device to the LinkedIn platform

SESSION 4 Group Mastery-Joining & Creating Groups

90 Minutes

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Joining Groups

How to really use and take advantage of all 50 LinkedIn Groupslinkedin-groups-logo

How to strategically structure the right mix of Groups

Large VS Small Groups/ Pros & Cons

How to strategically VET your groups with in-depth analysis

See how and why to vet By:

Activity, Demographics, Growth, Seniority, Function, Location & Industry

Learn all of the features of the group statistics & analytics

See what you should be doing in groups to unlock their full potential

What is “LinkedIn Pulse” and how you need to use it for your group content

Key group settings-Frequency of emails and more

Secrets on how to post in seconds to ALL of your groups frequently

Creating Groups

Why you need to create your Own groups NOW and why this MUST BE your top priority!

What types of groups you need to create & why!

Why most groups fail and how you can do it the right way!

Step by Step “How To” on creating, managing & moderating your groups

How to put your group on autopilot with the usage of Templates and other features

How to auto populate group activity with Auto Job Feeds TARGETED to your users for that specific group

How to manage groups and group admin secrets and tips

How to moderate the right way and create the right settings

Key tips on how to massively promote & grow your groups!

SESSION 5-How To Search and Source Like A Master

3 Hours

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sourcingmastersmall

Why Recruiters must be different than other users

Examine the various approaches to sourcing

Mastering and really understanding Keywords and key tips to always use the right ones for laser targeted sourcing

Advanced Search in detail

Learn how to follow the behavior of your network to source like you have never before

Reference Search- How and why you need to use this tool

How to use InMail to source

Why a global approach is needed, regardless of your business location

Tricks to let the system to the heavy lifting

How to source by using the competition

See how critical is to source by “Employer”!

Using your team to maximize your reach

Understand LinkedIn’s Search Engine VS Google’s

Learning and using LinkedIn’s Search engine for hidden secrets and Search commands YOU NEVER KNEW, right inside of LinkedIn

Why to start with LinkedIn first and THEN use Google

How to use Google search to uncover millions of hidden gems inside of LinkedIn

Boolean Search Mini Mastery

Simple Boolean commands to master

MUST USE in-depth advanced Boolean Commands that will enable you to laser target like a master!

Sample IT pre-created advanced search strings

How to source with Pictures & Images only

Other key Sourcing tips and secrets

SESSION 6-The Best LinkedIn Company Page

One Hour

NOTE-LinkedIn has stopped supporting Products on the Company pages. You can still showcase your products with showcase pages, that I discuss in this session. See what LinkedIn has to say by clicking here

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Why you need multiple Company pages and how they REALLY work!linkedin-company-pagessmall

Learn, in detail, how to set up the Company Pages, utilizing all of its great features to create a killer company profile page

How to increase its visibility to increase your revenues

Learn how to show off and promote all of your products, services & other goodies

Increase brand awareness by learning how to create free rotating banners

Learn all about the Showcase Pages

How to specifically create targeted showcase pages for different audiences and users!

How to use the advanced marketing and SEO features of the company pages with KEY SEO secrets

“The Top Fatal Company Page Mistakes” that most of you make!

Session 7-Advertising Methods on LinkedIn

One Hour

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advertisesmall

Advertising VS Sourcing

Why Sourcing beats any type of advertising every time

Learn all of the detailed methods (free & Paid) to get your jobs posted and viewed! Step by step instructions for the following:

*Paid LinkedIn Job Postings

*LinkedIn Groups Jobs Section

*Company Page openings

*Your Own Profile

*Your own Status Updates

*Paid LinkedIn Targeted Banner Ads

*Other Ad Posting Methods

Session 8-Advanced LinkedIn Marketing Tips

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marketing-magnetsmall

How to gain visibility everywhere!

How to increase LinkedIn SEO

How to create Inbound SEO links to your other sites

“Strategies You Never Thought Of”

Common LinkedIn Mistakes

Twitter Feeds From LinkedIn & More…

Stalking the competition

Using LinkedIn Polls

Key intelligence gathering

Fourteen Fatal Mistakes You Are Probably Making On LinkedIn 

Need help? Email Us Here! Chat With Us Now!

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