Stop Cold Calling by Unlocking The Secrets of Bonding!
We are about to embark on our first course! I will email you links to the various video and E-Book sessions.
You should note that there will always be the opportunity to add your comments or thoughts after each lesson. You can’t miss it. Please take a moment to read what others had to say and also add any of your great thoughts.
If you haven’t already done so, please forward this email to anyone that you know in the industry. I promise you that you will be sharing a great free gift that will really help them out!
Your first course is right here. Just click: Stop Cold Calling
29 Comments
Neil Lebovits
Thanks, Linda.. The best part is that it’s easier to do that writing stodgy copy.. The fact is that COPY is indeed extremely important in Email marketing.. HOWEVER, writing in your own tone and voice is simply the best thing you can do… How often do you read a paragraph on another company that sounds so formal?? Enjoy!
Linda Cooper
Neil,
Like David Brown and yourself I struck out on my own because I was tired of having to have the work personality (or lack thereof) and my own. I can’t be disingenuous and feel like I am being true to myself and to the client. Just reading the first lesson I do see what I need to change in my website copy to improve the sales.
I am not allowing my own personality to come through on the site, and my sales are hurting as a result. So I guess they did succeed in taking away my personality but I have been finding it more and more and will now be sure to bring myself out more in my website copy. Time to shine again!!!
Susan Wojtkowski
I have tried numerous times to click on the link for the first lesson (stop cold calling)..I am signed up for the free 5 week course..but I am given an error “502 Bad Gateway” Please help!
Thank you.
Susan
Melissa Smith
I’m in! I feel strongly, after just three years in staffing sales, that relationships are the key more so than “Run the Numbers” and “Fine Tune your Pitch” Thank God! You’ll get the numbers as you get the relationships. Next lesson please… (said like Oliver Twist)
Neil Lebovits
amen!!!! And there is now more and more internet marketing material that says that copy isn’t nearly as important as the tone and the personal touch.. and that professionally written copy doesn’t get as much response as those from the heart.. so , it all ties in!
davidbrownrecruiting
Neil,
I get it! Like you, I believe my success is based on my personality. I have started my own firm and much of my work thus far has been promoting myself and my firm. What I find the most interesting are those negative comments I get for being myself. You are right when you say a lot of people think they must ask and do things a certain way. I would rather be myself. Better than that, being myself lets me be successful and enjoy it!
I look forward to your next training email.
David
Neil Lebovits
Never lose yourself, Jean! Glad it was helpful for your personal motivation. Carpe diem!
Jean Haase
Hi Neil,
After reading your first lesson I realized something – that I had “lost myself” after recruiting for 19 years. I haven’t been myself for a long time because of health issues but I need to find “myself” again because what you say is exactly what I used to do and I was a lot more successful then.
That was the eye-opener that I needed – Thank You!
Jean
John Bosworth
Hey Neil,
Great start. It is and always will be a relationships game. Forging a “psychological contract” with your clients or prospective clients by ultimately, being your self. Simple, but revolutionary. Like we say around here….”Being different makes all the difference.” Look forward to round two.
John
Maria Porter
Hey Neil,
Love lesson 1 – if that is considering a long chapter – I must have missed something – I thought it was short and sweet. I love your style of writing because I can see you speaking directly to me through your words.
Thanks for sharing the information and I look forward to sharing your info (and making a lot more money in 2009).
Maria
Neil Lebovits
Thanks, Ken. I agree. It’s just one of the best industries to be in. While I was running a desk for many years, I kept noticing how much I loved not “working” for corporate america. You really get the best of all worlds!
Ken Poulter
Neil This first lesson is a reminder to me of why I was so successsful in this business in my early years. Thank you for reminding me of why I got in this profession in the first place. I worked for 5 fortune 50 companies in a 12 year period (Copmuter/Software/Data Communications) as a sales account executive did very well but wasn’t satisfied, recruiting (headhunting) allowed me to be myself ,help individuals get ahead and make a excellent income that was my mission and I had the passion and conviction that came thru to my clients and recruits. I look forward to the next lesson.
Marilyn Laurence
Hi Neil
Yes I have always been myself and infact having sometimes been offered roles because of my personality I found that then they tried to make me change and when this was imposed I was not successful as previously and quickly left.
Customers buy from individuals that they can respond to not from individuals who are being untrue to themselves.
Regards
Marilyn
jcsicareerassist
I like where you training is headed and look forward to next weeks installment. I’ll be forwarding it to others.
Alicia Ginzl
After reading your intro, I am excited to get started. I have referred the program to several business associates to see if they will actually invest in themselves by taking the time to learn different techniques etc and apply them to their marketing objectives. I’ll be checking the blog for their comments. Again, I personally cant wait to get started.
Douglas Holt
Hello Neil,
I enjoyed the first written session. I agree that you should always be yourself or you will soon be found out.
I have read some of the questions and answers posed by recruiters on Linkedin. The terminlology and phrases they use leaves me cold and wondering if I am in the same industry as they are. So many seem to be putting on an act and not being natural.
I am looking forward to the next session.
regards
Douglas.
Nicole Stefani
Your first eBook was great. I am happy being me in the work place and it has done me well for the last 10 years in the same organization. I look forward to your other trainings!
Christina Finch
Hello Neil,
Very interestnig start to my 13 week lesson. I’m particularly found of the lessons within the lessons. I took a page of notes and plan to reread this chapter alone several times. I appreciate real and honest people and I am always myself with clients or candidates so I am positive your style will work well with mine.
Thanks for taking the time to share your experience with us all!
Christina
Cathy Cook
Hi Neil-
Couldn’t agree more. Seems basic but your advise is right on and also provides you with the satisfaction of not feeling like you have to do business with absolutely everyone. Of course, most people like doing business with me but for the ones that don’t like my style – move on down the road. I won’t be changing for you!! Very powerful!
Cathy
Neil Lebovits
Thanks, David. There will be a healthy mix of Videos in the course. Although many prefer the video (and ironically, they are easier to produce for me), many also prefer the e-books, because they can read them at their own pace, or highlight certain passages, etc. For the most part, we will alternate between video and Ebook. Hope you enjoy.
David B
I have just completed reading the first course, I am new to recruiting, I like that being myself is important, I don’t do other ways very well.
I enjoyed the videos that I watched earlier, I like that format better than the letter but will keep with it and see how it goes.
Anonymous
I actually sent a card from the sendoutcards.com website to my ex-boss.I am a recruiter and just resigned from my job earlier this week as I had worked for 7 over weeks in my company and did not get paid a single cent…
I enjoy being a recruiter and meeting the tons of people we come across each day in the form of a candidate or a existing client or a potential one.
I recently came across this great learning tool and I am looking forward to the next 12 weeks of course work.
Good job Neil…
Jeanmarie
BUT…Neil is even better than Tim;)…working under Neil’s leadership in the past!
Jeanmarie
Practical information and easy to apply! It’s refreshing to hear someone ‘break the fundamental rules’ of selling. Totally agree and apply this in my own sales style, as well as working with candidates. After giving them a ‘prep’ for their interview, I close by saying ‘and if any of this doesnt feel right, dont do it’! Being comfortable in your own skin is an attraction in any relationship.
One of my favorite speakers at a conference I attended was Tim Sanders. He is the author of ‘Love Is The Killer App: How To Win Business and Influence Friends’, which was a New York Times and international best seller. It’s a good-easy ready, which parallels and compliments nicely with the content in Neil’s training. http://www.timsanders.com
Jm
David Huntington
So Ok. I get hooked by watching a free video about lead generation because that is what I am short of. I laugh, I smile, I listen. I go away and start doing things in a more positive way. I start an on line group. When I start making calls, rather than feel grateful to get off the phone I hang around and get more information from my prospect, even though they say ‘Ok then’ three times at the end of the call in the hope I will disappear any time soon. I got a direct line, a referral and the email address as a result. So it could have just been a lucky coincidence that these things have happened after watching Neil on a FREE video. Right??
Willing to give the benefit of the doubt I sign up for a free course. What do you get for free? Well exactly what I thought to. So the first installment is a written document. So I read it. Mmmmm I thought well was it that great. It told me to be myself. Be myself!!?? Well myself was miserable, uninspired fed up and wishing some time soon that piece of business I have been chasing would just magically appear.
So I thought how can I be me and still get the results I crave. I shifted about in my seat had a think and made a cup of tea. Then I decided to send an email to a prospect who had the details of a candidate I had sent and was due back off holiday 2 day’s ago but hadn’t got in contact. Ok so I dropped the starch and business speak. I ask him what’s the hold up and when are we going to do some business and when is he going to put me on his supplier list. Now usually I wait for at least a couple of day’s if not over a week to get a reply from this guy. So as I sign off I write ‘Get back to me SOON!!!’
Writing the email was more fun and I enjoyed the freedom I felt. I got a reply within an hour.
Now I can’t wait for the next installment from Neil. Hopefully he’s going to tell me how to begin my plan for world domination!!!!!
David Huntington
Headhunter Extrordinaire.
Mark O'Brien
I know that in my 30+ staffing industry career, my best clients have always been the ones that I am most comfortable communicating with, whether it be in person, phone or any form of electronic media. You are spot on. Be yourself. It won’t work with everyone but it will work most of the time. Clients will commit to building a relationship if they trust you and know that you are there to help them, not just sell something to them.
david segal
my cousin, jacquie larson, in the uk, also sends out ecards that are full motion & very impressionable.
David B. Whaley
Hello Neil, I am enjoying the information and most importantly the way it is presented …I have always felt my style was along the same lines but was taught to be more reserved when dealing with clients. I know my quick wit and humor as well as my ongoing positive attitude was one of my strong points. I have now since taken the “Lid off” and have just been myself. It’s amazing how quickly I can bring the walls down and get on a personal yet productive level with these hiring managers. Thanks Neil !!
Michelle Robey
One of the simplest ways to build and maintain relationships is a very old fashioned concept – the handwritten greeting card….Think about it, when trying to market to a new client – how can you really distinguish yourself with an email or a voicemail? Clients are being bombarded with dozens of them everyday….But imagine that they receive a campaign of personalized, handwritten cards from you with your picture in it – in the mail…. Do you think you would stand out?
And we all know that it is much easier to maintain relationships with your current clients than to get new ones….but what happens when your client has a hiring freeze and there’s no activity for months at a time…how are you maintaining that relationship so that you are guaranteed the first call when there is a need? At times like this, we spend most of our time chasing leads and working “closest to the dollar” – but that is a very short –term view with no guaranteed results! We need to make sure that we are continuing to build relationships throughout the year – regardless of the market…..that’s how we distinguish ourselves….and that’s how we get more referral than we can handle.
But how do we do it? Sales trainers from Jeffrey Gittomer to Zig Ziegler to Neil Lebovits have all spoken about how the important the handwritten card is – and Joe Girard, the greatest salesman of all time (as listed in the Guinness Book of world records for 12 straight years) attributes his success to the fact that he sent each and every customer a greeting card every single month. He sent so many cards that he had to hire two full-time assistants to address, handwrite and stamp them all!
…and that’s the problem isn’t it? Who has the time or the money or the organizational skills to send all those cards?
What if I told you that there is a great new system that does it all for you? What if I told you that there is an AMAZING on-line card catalog and contact management systems that allows you to send a beautiful, professionally printed greeting card with your personalized message in your own handwriting, with your own signature – in less than 60 seconds – directly from your computer?
…and what if this system allowed you to create your own custom cards, create campaigns to send out cards in intervals, remind you of important dates (never forget a birthday again!) and even send gifts and gift cards with your cards…..without ever leaving your desk???
Well, I’ve found it – and it’s as easy as 1 – 2 – 3
1. Choose your card from the over 13,000 in the card
catalog in dozens of categories (or create your own)
2. Write your message – (you can upload your own
handwriting and up to 8 different signatures), and add a photo, a logo or both!
2a.Add a gift (or not!) (If you think getting a handwritten card in the mail is cool – imagine getting a box of delicious brownies or an AMEX gift card with it!!)
3. Click send
That’s it!!
The company then prints it, stuffs it and mails it (with
a first class stamp!), all for less than a greeting
card at the store! (Average cost of a card is $1.04
INCLUDING postage!)
I have found this system to be the perfect marriage
of hi tech meets hi touch!!
Check it out here http://www.robeycards.com and click on
“Send a Free Card” to see how it works!
I’ve seen amazing results by following up with clients, candidates – and references! Send a client a card on their birthday, congratulate them on the birth of a child (or grandchild), send a Happy St. Patty’s Day card, congratulate a candidate on a their new job (whether you placed them or not!!!), thank a reference for taking the time, ask for referrals….the possibilities to connect and expand your network are endless…and it couldn’t be easier!!
Let me know how you like it!!
Michelle Robey