I also will talk about one of the best ways to do this for our industry and that's "Pain Avoidance".
People are massively motivated to avoid pain and people will avoid much MUCH faster then they will seek pleasure. So.. how do we use this to persuade our clients and candidates.........
Emotions
Yes. People are persuaded by EMOTIONAL reasons and then they will try to back up their decision and prove it was logical. Yes, they really bought that rolex for prestige and not because it's so well made (even though it is well made)Simply put and clinically proven.....People buy for emotional reasons… but they justify it with logic!
The fact is that most of these will seem obvious and you know they work. You also will notice that most of these have somehow been sprinkled into various scripts or trainings that you have attended before. Now, you can see WHY they were put in there and WHY they work! I will show you how to use each of these throughout your Staffing or Recruiting Business or Desk!
Again, this is just a teaser for you. To REALLY implement these, we need to see you in sunny Las Vegas SOON!
This is an article that I recently had published in The Fordyce Letter:
I cannot believe how many of my clients/followers tell me that they don't or wont use job boards because their clients either wont pay for job board candidates or don't want to see job board candidates. Many tell me with a gleeful condescension…