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Myth Series: Words Don’t Matter

Myth Series: Words Don’t Matter

So, you’ve been brainwashed into thinking that your delivery is the most important part of your sales game? well, think again!

0 Comments

  • Jacob Conway
    Posted July 28, 2009 at 6:25 pm

    A difficult subject matter , well put! Very good!

  • Drivetraining
    Posted July 6, 2009 at 10:15 am

    Hallelujah, somebody get the analysis

    too many communications trainers, take these scores as the results of the analysis – and then crowbar it into their next module on the importance of body language

    the key message from Mehrabian is not that words are umiportant but that, it is in fact that when there is incongruence (ie the face is saying one thing, the voice is saying one thing and the words are saying something else) the recipient of the message pays least attention to the words

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